Stupid assumptions when collecting information about your users
An ordinary person tried to sign-up for an online service and was greeted with an error message “Your last name must be at least 3 characters”. The issue at hand is that her last name is “He”, thus she couldn't continue the sign-up process and likely had to fake her last name, or more likely – just hit Ctrl+W closed down the window.
Cultural bias is unfortunately very prevalent among UX designers & developers. In many areas of the world, it's not even common to have the distinction between first- and last-names, and in some places you're recognized by a single name. When collecting information about your users, don't make any assumptions about what cultural norms they adhere to. Our recommendation – and apparently w3.org's too – is to use just a single input-field for their name, thus your users remain in power to decide for themselves what they want to be named by you and your organization.
Human-first interaction technology
In a globalised world, personal travel experiences matter more than ever Today's consumers can access the world like never before. We can plan our trips through other travel...Read more
Aktivo – Democratising healthy lifestyles
Be the Best Version of YouA new and very innovative Singaporean startup in the hot med-tech space, received a well-deserved face-lift of their mobile app and website by us at ...Read more
Making your store a VIP destination
In 2018 most average retailers will use location technology to map customer movements in their stores, place items where they're most likely to be seen and send offers, survey...Read more
Meaningful Loyalty — PRE:MIND
Talk to the hand because the brand ain't listeningLooking into the top lists of hotel loyalty programs in 2017, there is one common factor that begs the question:Where is the ...Read more
Blipster tracking and reacting to in-door movement of individuals in Jakarta, Indonesia
Registering participantsThe registration process has opened at the Marriott Hotel in Jakarta Bl...Read more