Thomas Kunambi, the former CEO of 23C, has embarked on a voyage in order to recreate the 23C success story. This time, in Singapore.
Why open an office in Singapore?
Thomas: 23C has a growing presence in South East Asia - and as we've completed many projects for a number of global clients such as MediaTek, TNS, and Ikano - we are experiencing a growing interest from our Asian clients to help them adapt their offerings to the global market. In contrast to increasing globalization, end-user demands and fierce competition is forcing companies to adapt to local prerequisites. Our Singapore office will be able to help our clients expand into new markets with glocalised offerings based on what their customers really need and desire, now and in the future.
What made you decide to move to Singapore?
Thomas: The region and the mix of different cultures intrigue me. The fast-paced market, the vibrant and exciting start-up scene, and the tight-knit yet open-hearted business community here in Singaporea really sealed the deal for me. Also, for me, Singaporean food is only rivaled by the South Vietnamese kitchen!
Which are the growing markets?
Thomas: There are of course a lot of differences throughout South East Asia. Looking at the ASEAN area I believe digital life, health care, retail & customer retention, and other mobile related services, all have growth potential.
Do you have any recommendations for companies entering the Asian market?
Thomas: Be very attentive - there are many things that are said without being spoken. Being active in ASEAN is an investment for the future. It’s a great opportunity to follow software-, hardware-, and business development up close, to better and faster understand in which direction the future is pointing.
Development is unbelievable fast and they often leapfrog Europe and US in launching new generations of services and products.
Mircea Petza, CEO of 23C, can be reached on either email@example.com or +46 760 511 044